Prior to the Fosters group buying Southcorp wines, it was Australia’s largest wine company. Southcorp Wines claimed to be the seventh largest in the world. With sales of A$660 million (US$400 million) its key brands, Lindemans and Penfolds, Penfolds Grange and Bin 707 Cabernet Sauvignon, Wynns John Riddoch Cabernet Sauvignon and Michael Shiraz, Leo Buring Leonay Riesling, Seppelt Salinger, Coldstream Hills Reserve Pinot Noir and Reserve Chardonnay, the Devil’s Lair Cabernet, plus the new white Penfolds Yattarna. Southcorp also produces many lower-priced brands like Queen Adelaide Chardonnay, Lindemans Bin 65 Chardonnay, Queen Adelaide Regency Red, Penfolds Koonunga Hill, and Penfolds Rawson’s Retreat.
The DESIRE Groupe was involved with many branding and packaging projects for Southcorp and its famous wine franchises.