The DESIRE GROUPE created a multi-dimensional media campaign for Finlandia Vodka. The campaign consisted of a colourful anime-inspired campaign feature original commissioned artwork from renowned illustrator Jason Brooks. There were cinema ads, print, outdoor, and On premise displays. As we as the campaign for the main Finlandia vodka campaign, the DESIRE GROUPE created the product packaging, branding, and all advertising and promotional collaterals for an RTD called Finlandia Pulp.
The brand owners Primalco of Helsinki Finland were also planning to run the DESIRE campaign in all global markets until they were taken over by the American Brown & Forman Liquor group.