REMY MARTIN COGNAC – BRAND ACTIVATION

Remy Martin is the worldʼs leading prestige Cognac. And the DESIRE GROUPE played a large part in many of the brandʼs most successful campaigns.
One of the ‘activationsʼ our Agency did with the brand was the ‘Remy Sessionsʼ. Which was a moving prestige event.
The idea was to celebrate the brandʼs popularity in the East with itʼs origins in Cognac France.
DESIRE tapped Australiaʼs most loved fashion icon Akira Isogawa to design the Hostess uniforms, we created a Cognac cocktail tasting menu, and themed glamorous ‘Pop upʼ evenings were held at prestige venues like Sydneyʼs Hemmesphere, where special acts like music sensation Portishead played VIP live appearances.