FAIRFAX & ROBERTS – BRAND OVERHAUL

Australiaʼs oldest most luxury bespoke jeweller. DESIRE was engaged to do a total brand overhaul with an identity system, online, advertising, and brand experiences.
A highlight was the launch of the Lumiere art book we created for their 100 year anniversary. This was revealed at a very special brand experience at the AGNSW.
Inside the Gallery, on the evening we had taken over the 6 great Halls and installed a Cirque De Soleil style performance themed for each Hall.
There were performances by the Sydney Dance Company in period Australian costumes, there were nudes draped in diamonds, there was even a full Vegas Showgirl Production, and the evening ended with a series of the main ballerinas from the Australian Ballet company, all painted black and dressed in diamonds.